Humpjones

Sex Rap Apocalypse Party

Posted Mar 03, 2011

“Back in the days when I was a sex blogger… before my first girlfriend had her first daughter...”

The Vision Plan is pretty simple: shows all summer and tracks all year. For the first time in my bad joke of a rap career, I am planning ahead and strategizing actual business moves. As part of Hump Jones Everything 2011, I’m working hard to balance quality control and industrial scale production. I won’t lie, it also involves an average of six hours a day in the past 3 weeks. On top of that, I’ve got a small team to work with on planning, writing copy, graphic design, marketing...all the Fun Times promo shitwork, all the blindspots artists have about their own material.

Being able to start over from scratch is a blessing in this line of work. It’s impossible to be distracted by Keep It Moist when that’s almost five years old in 2011. If that were a human being, it would be talking, reading and stealing change by now. Thus, I am a brand new artist with nothing, just a handful of singles and a crazy, crazy dream. I only Had a Career insofar as I got to fail completely in a real world environment and, maybe, learned something.

I have a ton of talented friends and I want to take full, touchy-feely advantage of all of them this year. So when I invoke the Sex Rap Apocalypse Party, it’s not a political movement, just an overall umbrella for my musical promiscuity. Word to Ira Lee. There’s another side, though...one that’s mad personal and deep and shit. Are you ready to get real with me?

It’s About the Love Shown at the Live Shows

Hump Jones

The other side of Sex Rap Apocalypse Party is about the power of group ritual to heal our wounded space-primate souls...you know, that classic hip hop vibe. I realize I’m a redneck mutant, but I do earnestly want to master the science of beats and rhymes. I’m not here to make excuses and explore myself, man, I’m here to rap.

As a New Artist in Hip Hop...

Hump Jones | DIY Hip Hop

Faith in Action: Yes, I do believe it’s possible for me to make good money and start paying my team in the first year. Some stuff I wrote awhile back is still pretty relevant today, especially the part about “Great Music, Easily Accessible, Prolific Output, Evangelist Fans, Low Overhead.” That was and remains the recipe for Success Without Touring, but shit, I want to tour. Making money is not the point, traveling the country is the point.

Real Promo = Work: Yes, I do personal emails to pretty much every blogger, journo, DJ and especially Teh Fans. Intent makes a huge difference, but I have no interest in convincing raptards to stop spamming—by all means, keep up the good work, that grave is shaping up nicely. I’m just explaining how we roll at World Around. They only stick me in front of cameras because I talk pretty, don’t start thinking I’m an expert or some such...I’m just the guy who sits down and fills up 20% of a gmail account in one night sending out tracks, EPKs and introductions to a couple hundred strangers.

Recommended Reading: Here’s what I’ve been going over (and over) while I build my empire of shit. First up, Ian Rogers has a great presentation called Getting Practical which stands as the best piece on the music business in 2011 so far. (For some serious nerd science, check out 2010’s best, ”Marketing With Data”—which might be enough to get you off the social media bandwagon for good.) Also, while way too much has already been written about Odd Future, Roy Christopher came through with a top-notch article distilling What They’re Doing Right that has already proven to be valuable brainfood.

Questions, Suggestions, Confessions and Beats: