Humpjones

Mad Marketers Want a Piece of Uncle Humpasaur

Posted Aug 25, 2008

Thanks to the power of internet marketing, we’ve known for years that Hump Jones readers are most sexy, accomplished and talented people in the English-speaking world. We’ve been quietly proud of y’all, too.

Unfortunately, some “cool” and “hip” marketing firms have gotten ahold of some of our demographics—no theft involved, it’s all open-source tools and someone was going to find out eventually. Still, it’s been hilarious to have corporations approaching my sex rap joke persona about actual sponsorships.

Considering I put my heart and soul into other hip hop projects like Algorhythms, everything about Humpasaur Jones amuses me...like watching a group of trained squirrels re-enact scenes from the Bruce Lee classic Enter the Dragon.

Most rappers would sell women’s deodorant if you cut them a check. Believe it or not, though, I am not most rappers.

I have a much better understanding of “branding” than the drones with management degrees who think that cloning their influences is a business plan. That’s called biting, kids: you’re all poodles fighting over table scraps. Hope that works out for you.

If you’re making music that matters, you’re probably not interested in being sponsored by whores like Jermaine Dupri and their corporate overlords.  This is not mere bitchery and complainifying, though: you can make it on your own in underground hip hop...I’m working on the road map over at Audible Hype.  You can also find much less coherent material over at Pizza SEO, but it would be better if we both pretended that site doesn’t actually exist.

In the end, of course, there is no sane reason why I wrote this, and drugs were certainly involved. I just wanted to thank everyone for the love and support.

Actual News Updates

The version of “Keep it Moist” that we released for free is going to be taken down in about a week. Grab it while you can.

Yep, that means we’re actually going to press up and sell the EP, with a different tracklist...that art was just too fucking good.  Peace to Yosef1 from Triple Dose Design.  Hell yes I had to pay him, but any mammal with eyes would agree that the man is worth it.

Filed in: Zeitgeist

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